What Makes Me Tick
I am a results-driven marketing and communications executive who positions organizations for success by combining new digital technologies with audience-centric stories. Over 15 years of experience leading all aspects of marketing and communications, including strategy, brand management, writing, digital automation and corporate communications. Expert at setting near-term and long-range marketing roadmaps by building consensus among executive teams and sharing vision with all levels of the business.
Described as insightfully creative and blends agile thinking with business acumen to lead lasting change within organizations. Empowering leader and ally devoted to achieving organizational success by developing team members to achieve more than they thought possible and live team values.
Selected Career Highlights
32%
Increase in annual revenue over five years by spearheading the revitalization of marketing function, focusing on insight-based appraoch and buyer enablement.
400%
Increase in qualified leads by pioneering new digital marketing strategies to spark, introduce, and confront customer problems while being the source of sense-making.
$200M
Amount saved through implementation of 4-Step Problem Solving and the effective resolution of over 400 point, flow, and system level problems.
60 sec
The amount of time we were able to make the average field sales search for information through the deployment of global content management system for sales enablement.
Work Experience
2022 - Present
Sr. Manager - Marketing
Responsible for U.S. continence care and critical care marketing, including leadership of five direct reports to grow a business that outpaces the market, delivers products customers value, shares expert insights, and enables a world-class commercial organization. Increased differentiated market share by 8% while reducing operational expenses by 14%.
2014 - 2021
Director - Marketing & Communications
Promoted to lead S&C’s global marketing and communications department, including managing 6 direct and 19 indirect reports, developing the strategic marketing vision. Responsible for all marketing, external and internal communications, editorial, government affairs, public relations, digital, creative, and events. Essential in helping business grow by 32% over five years.
2010 - 2014
Marketing & Proposal Specialist
Recruited to lead all services marketing operations, including strategic planning, budgeting, marketing team leadership and execution for S&C’s services division. Successfully grew business by 12% CAGR and increased profitability by 5%.
2008 - 2010
Proposal & Marketing Manager
Managed all aspects of marketing operations, digital strategy, social media, and content, as well as preparation and delivery of complex proposals for multiple companies and agencies. Led three-employee proposal team through 223 successful marketing projects, including completing over 320 proposals valued at more than $500 million in potential revenue.